Why Outsourcing Your Digital Marketing Is a Better Option

Digital marketing emphasizes on direct interaction with the user or customer rather than using just display ads. It is an engagement technique which is an effective way to develop customer loyalty. As we know, digital marketing is a very cost- efficient method of marketing. As compared to traditional methods, it is not only cheaper but also much more effective. But the dilemma is on whether it must be done in- house or outsourced. There are a number of digital agencies in the market today. Let us see why a digital agency must be hired rather than doing it in- house.• Hiring a new employee could cost you anywhere around Rs. 20,000. And this is only for freshers. To add to this, there is the cost of training them and providing essential company benefits. On the other hand, if you get an experienced person, this sum is doubled and for a perfect professional it could be anywhere around a few lakhs. A digital agency on the other hand, would barely cost you half that price and also save you the efforts of finding the right fitting employee.• Digital Marketing in itself is much cheaper than traditional forms of marketing. A time slot on TV, space on a little hoarding or even a little ad in the newspaper (or a front page ad) will cost you a bomb. Whereas digital simply creates brand awareness. Marketing as a whole works on two principles- Pull Approach and push approach. Push approach is mostly calling, e- mail marketing etc. But the pull approach is most effective. Digital marketing essentially follows this method. It advertizes your brand to the particular person only when he/ she is actively searching for something related to your product or service. Thus, getting a higher rate of lead generation as well as conversion rate.• Hiring an agency is not only cheaper but also gives you quality service. They come with the skills and expertise of a pro. They have years of experience on their hand and also have someone constantly working on your project. This can get your work done faster.• Incase you are not satisfied with that agency; you could easily let them go. This is not the case with an employee. It is quite a difficult, expensive and a long procedure to remove an employee after investing much in his/ her training. And after this, go through the same whole procedure of hiring someone new.
I think all of this is reason enough to out- source your digital marketing to an agency rather than doing it yourself.

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Article Marketing: An Easy Online Business for You

Working hard or hardly working. People are all too familiar with the common joke that is often used as a conversation opener. But when you consider it, people are more often working harder than they want to be and think it would be so much nicer if they were able to have their own business and an easy job. Well, with this easy online business, you can.The words online and business paired together bring people a lot of mixed feelings. They love the idea of owning their own business so they wouldn’t have to work extra hours for someone else that they may not even like. They learn that they can own a business and make actual money, and love the idea.But then when the word online is added to it, things change. People become a little more hesitant. They don’t necessarily like the idea of working online because of reservations about how it will all work, how they will actually get paid, etc. But, with today’s global society and the ease of online shopping, this has just become not nearly the problem it used to be.And that brings us to the easy online business. The kind of business that you can run focuses specifically on something called online marketing. Websites get traffic through posting articles and blurbs in various locations that people will find when they type words into a search engine. This is how the people are drawn into the websites.Usually, the website developers can’t do it all alone, though. They don’t want to write hundreds of articles or blurbs for their sites and do all the maintenance required for their own business. So they pay someone else to write what needs to be written. And that is where your easy online business comes in. Your business is designed to do all of this work for the business owners, and they pay you to do it.You can take two different paths with this easy online business. You can run it and do the work all on your own, keeping any profit you make for yourself. Of course, if you do this, then your business will require a lot of work. And if you don’t write well, this obviously isn’t an option for you.There is another approach to this easy online business. You can hire other people to do the writing for you and make a small profit if you like. If you choose this method, you can take on more customers. And you can work on managing the money and turning in projects. In a sense, you are leading a team and have a staff of your own working at your business.If you are tired of working for someone else, you can make the switch very easily and open up your own online article marketing business. This easy online business is guaranteed to give you a great income with not too much work at all. Anybody can open up this type of business.

SRED Tax Credit Financing – 3 Things You Need to Know

Canadian business owners and financial managers who are not as conversant with Canada’s SRED program as much as they would like to be pose three major questions when we sit down with them and talk about SRED ( aka (Sr&Ed) and Sred financing. Typical questions include”1. What is the program – am I eligible2. How long will I have to wait for the money3. How can I monetize of cash flow my sred claim for immediate working capital now?Let’s examine the basic thing you need to know around those three key areas.1. Canada’s Sred program is without a doubt the most powerful program when the business owner asks themselves – ‘ What assistance is available in the form of government loans and grants ‘ – a typical question often asked by every Canadian business owner. And the good news is that not only is the Sred program available to virtually every type of industry in Canada, the funds coming to you under that program are non – repayable. The program basics are simply that Sred was set up to encourage innovation in products, technology, and business processes. A very heft ‘rebate ‘comes back to your firm in the form of a large percentage of the actual expenses you have incurred in the research and development area. Naturally for many businesses R&D is the key driver that allows your firm to stay competitive and ahead of the pack, so the ability to recover a large part of those expenses at the governments cost is a huge benefit to Canadian business. And when you are able to both file a Sred claim and be armed with the knowledge that it is financeable is clearly a powerful win win strategy.Many business owners are also not aware that the credit can be claimed for the previous two years, so this is one case where playing catch up is a good thing. To determine eligibility for a Sred speak to your accountant or what is known as a Sred consultant.2. ‘So when does our firm get the actual money ‘?’ is one of the next major questions customers pose. Here are the basics around that issue. Naturally do receive funds you have to file your claim – this is done at the time you and your accountants submit your year end corporate tax filings. In fact the Sred claim must in fact be filed at this time to maintain your eligibility. The key issues you have to know about are that you want to ensure you have a claim that is filed in a timely fashion, as per above. At the same time focus on the quality of your claim – by now you should be working closely with your accountant or Sred consultant to ensure you claim is properly documented. Recent new process at Canada Revenue Agency are clearly, in our opinion, focus on weeding out the ‘wheat from the chaff’, so to speak. You want to ensure your claim has been filled out with the proper form – there is even an online process you can utilize. Your ability to succinctly make your claim, and, as importantly, back it up with the proper documentation will ensure much higher probability of approval. In some cases the claim might be partially disallowed if rationale, submission style, and back up info don’t conform to what the Sred folks want to see.3. Now lets focus on what to most of our clients is the most important aspect of the Sred program process – which is ‘getting the money ‘! Here we advised clients you have two options, you can wait for the cheque which may take months and in some cases a year, or you also have the option to finance your claim immediately. We are all familiar with consumer programs which provide immediate cash for their personal tax credit rebates – essentially we are talking about the same thing. Select a trusted business financing advisor who is credible and experienced in Sred financing. That will allow you to complete a basic financing application, undergo the standard due diligence that any business financing might entail, and then proceed to documentation of the Sred financing, in essence you ‘ sell’ your tax credit in return for immediate cash now. Clients ask ‘ how much can we get ‘ and the rule of thumb in Sred financing is generally 70% – the balance is held back and remitted to your firm on final approval of your claim by CRA. No payments are made in the interim (that’s a good thing) and you receive the remaining 30%, less financing costs at final closure on the claim.So now you have taken a double advantage of one of Canada’s best programs for business – you have filed and received approval for a non repayable grant for a significant portion of your r&d expenses, and, as importantly you have monetized or cash flowed that claim. That’s great Canadian business follow through.